48-hour concept-/design-test

When is this method appropriate?

Your agency or creative department presents several drafts. You are short on time and have to make a decision fast. Thereby usually it is hard to make a choice because you cannot project your thoughts into the target-group(s). But because it has go work fast a market-research is generally not possible. Here our 48 hours test sets. By our panel we generate rating data for your drafts of your target-groups: reliable, valid and very efficient. So we can ensure your decision and your instincts.

Differentiation to multi-themes surveys: Here you can also generate data fast. But disadvantageously is that the ascertainment takes place only once a month. In case of the eResult Omnibus during the last week of the month. In the 48-hour test you receive data within 2 days after your query. It is independently when this takes place!

Possible questions

• How do the users rate the design or arrangement of the site elements?
• Is the wording of the main categories correct? Are they arranged correctly – also referred to the order within the navigation bar?
• Which design versions work better?
• Are there any differences in the rating of different user-groups that should be considered?
• What do the users associate with the certain concept or design versions?
• Does the concept or the design fit into the image of the company? Is the concept classified as ‘innovative’ and ‘modern’?

And many more…

In what project phase applicable?

• Development/conception
  Already in the early conception phase different concepts or designs should be presented to the users to rate them. So basic findings that base on a survey of your target-group(s) can be gained before making expensive wrong decisions of a final design and structure of the website. Such tests should be implemented in early phases. Very important: designs/layouts which are conceptionally different should be presented for the test. If this is not the case, we can provide data from our benchmarking data base.

What is the procedure of this method?

Our online concept test, or rather, online design test enables a comparing rating of different drafts or concepts within 48 hours.

The test relies on the advantages of online ascertainments by panels (look: panel survey or online-access-panel): ): fast data supply, reliable and valid data, attractive questionnaire creation and thereby a very low dropout rate.

Within the online survey the attendees are presented successive design suggestions that are supposed to be individually rated. The design versions are presented to the attendees in rotated form. After the rating of the single alternatives and the latest master of all versions a ranking follows.

Alternatively two design alternatives can be compared against each other step by step. The particularly preferred version functions as the base to compare the following couple. The result is the preferred design version from a set of alternatives. For design tests generally projective procedures like analogy creation or the choice of fitting properties/features from a group of statements are used. Properties and features are rated with the aid of scales.

The 48-hour concept-/design-test is a lightning method that provides reliable, valid and efficient ratings of your drafts/concepts (for instance the cover page).

If you just have a draft or a concept, we can provide comparable data from our benchmarking data base and make a profound interpretation of the data.

Strengths of this method

• Testing of large samples within short time.
• Fast data ascertainment.
• Very high data quality.
• Creation of a representative sample according to your target-group(s).
• Clear data due to a comparison of the concepts/drafts among each other or with data from our benchmarking data base.

What about the sample size?

To gain a comprehensive visualisation of the user preferences at least 150 people should be interviewed for each draft.

How much time takes the implementation?

The test takes an outside estimate of 48 hours! This means the results are available two days after the job submission.

What input do you have to provide?

We need your concept or design versions in a current graphic format incl. a note that determines in what dimensions and features the single versions are supposed to be compared and rated.

We would like to work out these questions and rating dimensions together with you, too (for instance within a kick-off call).

What do you receive from us?

Offered services at a glance:

• Conception and creation of an online questionnaire or rating of the questionnaire creation.
• Recruiting of survey attendees.
• Programming of the online questionnaire (incl. integration of pictures, audio and video files).
• Implementation of the survey & data analysis.
• Online reporting: possibility to have a look at the to date ascertained data during the current study.
• Interpretive chart report with the following contents:
  • Management summary
  • Detailed illustration of the results based on survey-data (tabular/graphical preparation): comprehensive analysis of single design versions.
  • Data interpretation: identification of the reasons and causes for the ascertained data.
  • Concrete guidance and advices for optimisation.

These services can be commissioned as a full-service packet or as individual services.

On demand we present the results and findings of the test within a moderated workshop.

Do you have any further questions? Please do not hesitate to contact us! We would like to consult you.