Online-Access-Panel

The eResult GmbH has an own online-access-panel with currently more than 60.000 web-/internet-users from Germany (86 %), Austria (10 %) and Switzerland (4 %).

The members of this panel (Bonopolis) have agreed to take part in surveys, studio tests (for example usability-labs) and online-experiments.

The recruiting of the panel members happens by manifold communication activities and member-binding-programmes (for instance entering search services, publishing advertising messages, link shift, advertising for newsletters etc.)

It is a “passive” recruiting online-access-panel.

With the help of this pool of webusers we can implement relative affordable online-(target groups-) surveys in a short time.

Besides the core panel different sub-, or rather, target-groups-panels exist. Thereby particular user groups can be analysed.

An Overview of Target-Groups-/Sub-Panels:

• 60+ generation: active internet users who are older than 60
• Broadband panel: internet users with TDSL/SkyDSL internet access or LAN access. This sub-panel tests intensive transferring applications
• Heavy shopper panel: internet users who do online shopping several times during a moth and who buy at least five different goods/services
• (WAP)-Handy-Panel

It is also possible to create individual panels/user pools.

Administration and supervision of the panels

We pay attention for the administration of our online-access-panel (www.bonopolis.de). Already during the registration of the survey invitees via our register form or via a separate profile we do a plausibility testing. In addition, the results of each online survey are proved in content of the plausibility control by analysing the behaviour of the given answers.

The online-access-panel Bonopolis is supervised by an expert panel manager. Our expert is available for questions at any time. The contentedness of the panel members is guaranteed due to a user-friendly design of the concern process and the online forms.

These factors are essential for the maximal usage of the samples. Our panel-based online surveys exhibit a comparatively high rate of maximal usage of 60 – 70 per cent. Panel members who repeatedly rejected an invitation for a survey attendance or online test do not get any further invitations again.

The incentivation of the survey invitees orientates by the duration of the survey or the online test and is compensated either as a material prize or as money value bonus points.

The compensation functions as an allowance. In the saved area (MyBonopolis) the panel members have an overview of their point-credits or they can actualise their master data.

Choice of survey invitees based on target groups features

Due to an intensive survey of panel members within the registration process we have a large number of personal data (like demography, online-usage, interests, activities and the like).

For each survey sample quotation features are considered that serve as base of the choice and invitations of the panel members. The quotation of the samples functions as representative basic data (for example internet community in Germany according to AGOF) or target groups specific features.

These data permit an aimed and numerous segmentation of target groups and groups of people.