Profile

The eResult GmbH (Göttingen, founded in 2000, 16 employees (+ 3 freelancers) offers custom-made market-research- and consulting-services around the subject usability – from requirement-analysis via conception to evaluation – as well as online-marketing, e-commerce and online-market-research.

Since 2000 we have done usability studies and consult our clients round the clock concerning usability, online-marketing, e-commerce and online market research. For years we have been working together with more than 200 satisfied customers and 80 usability-projects each year what speak for oneself. Our re-commission rate by our customers is more than 90 %.

In long-standing project work for famous clients and with permanent practical basic research we have gained expert knowledge in the following fields:

• Usability of interactive applications
  websites, online-shops, mobile services, mobile phones, interactive television, software solutions for companies
• Online-Marketing / E-Commerce
  in this field we offer: competition analysis, conception, marketing concepts, control of success, consulting during the choice and implementation of web-analytics and multivariate test tools
• Online marketing research
  target groups surveys via online-panel, onsite surveys, online concept tests etc.

Besides ordered projects we also implement practical basic studies. Thereby we enter the following problems and questions:

• Wording/Naming for websites (focus: online-portals, travel portals, online-shops)
• Appropriate positioning of contents and services (focus: online-portals, media, travel portals)
• Application fields of the methods of usability-research (eyetracking, focus groups, logfile-analysis/user-tracking)
• New technologies and ways of presentation (for instance AJAX, Flash)
• Website design which is in accordance with the requirement of elderly people and (user-friendly) design of symbols/icons on websites

These research projects present an important base for our research- and consulting-services besides ordered projects.

The eResult GmbH offers seminars and workshops for the themes web-usability and usability-testing.

Every second year we organise the Usability congress in Göttingen (next event: June 2011) and arrange the Usability contest – which is rewarded with 7.000 Euro for usability-researcher, -professionals and designers.